With land in virtual worlds like Decentraland getting bought up, fashion brands are rethinking their approach to setting up shop in the metaverse.

The number of blockchain-backed worlds have been increasing, as fashion brands have been warming up to the concept of building worlds through small-scale activations on gaming platforms like Roblox. There’s a growing sense that the overall consumer journey into the metaverse will accelerate in 2022. As such, fashion brands are increasingly embracing opportunities created by cryptocurrency and delving deeper into blockchain worlds like Decentraland, a single-layer metaverse platform running on the Ethereum blockchain. 

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