Marketers looking to connect with consumers in the virtual world have been exploring two popular metaverse platforms.

Well-known brands including Miller Lite and Gucci have planted flags in the Sandbox and Decentraland, platforms where digital real estate has sold for millions of dollars.

The metaverse is a term for virtual worlds where people can play games and attend events via a digital avatar. To showcase their brands to consumers in these worlds, marketers buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have acquired desirable locations.

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