{"id":923,"date":"2022-03-02T09:44:00","date_gmt":"2022-03-02T09:44:00","guid":{"rendered":"https:\/\/metaversegroup.com\/?p=923"},"modified":"2022-03-03T09:45:54","modified_gmt":"2022-03-03T09:45:54","slug":"marketers-explore-metaverse-worlds","status":"publish","type":"post","link":"https:\/\/metaversegroup.ca\/2022\/03\/02\/marketers-explore-metaverse-worlds\/","title":{"rendered":"Marketers Explore Metaverse Worlds"},"content":{"rendered":"\n<p>Marketers looking to connect with consumers in the virtual world have been exploring two popular metaverse platforms.<\/p>\n\n\n\n<p>Well-known brands including Miller Lite and Gucci have planted flags in the Sandbox and Decentraland, platforms where&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/metaverse-real-estate-piles-up-record-sales-in-sandbox-and-other-virtual-realms-11638268380?mod=article_inline\" target=\"_blank\" rel=\"noreferrer noopener\">digital real estate has sold for millions of dollars<\/a>.<\/p>\n\n\n\n<p>The metaverse is a term for virtual worlds where people can play games and attend events via a digital avatar. To&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/brands-no-longer-see-metaverse-like-worlds-as-abstract-gimmicks-11638190802?mod=article_inline\" target=\"_blank\" rel=\"noreferrer noopener\">showcase their brands to consumers<\/a>&nbsp;in these worlds, marketers buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have acquired desirable locations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers looking to connect with consumers in the virtual world have been exploring two popular metaverse platforms. Well-known brands including Miller Lite and Gucci have planted flags in the Sandbox and Decentraland, platforms where&nbsp;digital real estate has sold for millions of dollars. The metaverse is a term for virtual worlds where people can play games [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":3,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/posts\/923\/revisions\/926"}],"wp:attachment":[{"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metaversegroup.ca\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}